What is Facebook?
Facebook is a social networking site that makes it easy for you to connect and share with family and friends online. Originally designed for college students, Facebook was created in 2004 by Mark Zuckerberg while he was enrolled at Harvard University.
By 2006, anyone over the age of 13 with a valid email address could join Facebook. Today, Facebook is the world’s largest social network, with more than 1 billion users worldwide.
What Is The Best Time To Post On Facebook In South Africa?
| Day | Best Times to Post on Facebook |
| Monday | 9:00 AM, 11:00 AM, 3:00 PM |
| Tuesday | 9:00 AM, 11:00 AM, 3:00 PM |
| Wednesday | 9:00 AM, 10:00 AM , 1:00 PM, 4:00 PM |
| Thursday | 9:00 AM, 11:00 AM , 4:00 PM |
| Friday | 9:00 AM, 11:00 AM , 6:00 PM |
| Saturday | |
| Sunday |
Overall Best Times to Post on Facebook
As with most things in life, there is no easy answer as to the best times to post on Facebook. There have been numerous studies on the subject, and they all come up with different results.
Sprout Social was able to make some overall conclusions from a survey of their clients’ Facebook postings. They expressed all of their times in terms of the Central Time Zone (CST). You may find similar results if you use the same timezone as the bulk of your target market.
Sprout Social’s main conclusions were:
- The best times to post are Wednesday at 11 am and 1 pm.
- The overall best day is Wednesday
- You will get the most consistent engagement on weekdays from 9 am–3 pm.
- The worst day is Sunday, which sees the least amount of engagement.
- You will find the lowest engagement during early mornings and evenings before 7 am and after 5 pm each day
People are more likely to take notice of your Facebook posts mid-week, from mid-morning to mid-afternoon. Many people probably check their Facebook apps during their morning tea, lunch, and afternoon tea breaks.
Perhaps surprisingly, people make less of an effort to check Facebook during the weekends, or when they are at home in the evenings.
Different People Use Facebook in Different Ways
CoSchedule took a slightly different approach. They collated the results from 25 studies to look for patterns for the best times to post on Facebook in various industries.
We use some of that research in the section below. They found significant variations in Facebook use, depending on the industry.
They did find some general conclusions from the surveys, however, many of which confirmed SproutSocial’s results.
- Hootsuite suggests posting between noon and 3 pm on weekdays
- In only a slight variation, Hubspot says 1 pm to 4 pm is generally best
- Similarly, Falcon.io suggested that noon to 4 pm is when most engagement occurs
- Unmetric brings things forward to between 9 am and 2 pm.
- TrackMaven disagrees, suggesting that 8 pm on Thursdays is the best time
One thing comes through clearly, however. Different people use Facebook in different ways, and it is better to use more precise methods to find the optimal time for your Facebook audience.