What is Marketing?
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns;
attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand.
Universities That Offer Marketing In South Africa
University of Pretoria
University of Cape Town
University of Stellenbosch
University of the Witwatersrand
University of Johannesburg
University of KwaZulu-Natal
North-West University
University of South Africa
University of the Free State
University of the Western Cape
What are the requirements to study marketing in South Africa?
Diploma Marketing – APS of 24 minimum with Mathematical literacy OR and APS score of 22 minimum with Mathematics.
How many years does it take to study marketing in South Africa?
The minimum period of study for BCom Marketing Management is three years of full-time study.
How much does it cost to study marketing in South Africa?
Marketing management
| Name of Programme | Cost per module | Total cost of Programme |
|---|---|---|
| Programme in Marketing Management | R1 500 | R6 000 |
| Programme in Advanced Marketing Management | R1 700 | R6 800 |
| Programme in Sales and Marketing | R1 500 | R6 000 |
| Programme in Marketing and Marketing Research | R1 300 | R5 200 |
Is marketing in demand in South Africa?
Marketing
A valuable skill set that is always in demand, firms throughout South Africa look for candidates with the marketing tools necessary, like analysing demographics and promoting products, services and ideas to audiences.
Is marketing a good career in SA?
Jobted.co.za reports that the average salary for a marketing manager in South Africa is R445 100 gross per year (R37 090 gross per month), which is 58% higher than the national average salary in South Africa.