What Are Runway Models?
A runway model is a fashion model who showcases clothing and accessories on a runway, or stage, during fashion shows and presentations. They typically possess unique features that can complement the creations of fashion designers and brands. Runway garments are often fine art pieces that designers create to express their creative philosophy in the fashion industry. These garments are usually not sold in retail settings, as there may only be a limited number of pieces for each garment.
What Does A Runway Model Do?
A runway model, also known as a fashion model or catwalk model, is primarily focused on modeling new clothes on a runway at fashion events. Though a runway model may also do print work, such as for magazine ads, catalogs, billboards, or other print ads, many will focus entirely on runway work. Most people who want to become a model need to do so when they are very young; many runway models are between 17 and 23 years of age, depending on the clients for whom they are working.
Someone who wants to become a runway model will generally need to meet with various modeling agencies and designers, to demonstrate their look and abilities. If they are able to become signed on with an agency, the agency will be able to help the models get work in various fashion shows, and with individual designers. The agency will send its models on individual modeling assignments, and the models will need to consistently deliver quality work in order to maintain a professional relationship with an agent.
How To Become A Runway Model?
Establishing a modeling career requires time and discipline. If you’re an aspiring model looking for full-time modeling work, check out the following tips:
- Recognize your strengths.
Being a model involves hyperfocus on your appearance. However, beauty is subjective. You can reflect confidence in your body language, which can affect how others perceive you. The modeling world comes with plenty of rejection, and you may take that rejection personally. But keep in mind that you have something unique to offer. Presenting yourself as a confident person can play a big role in becoming a successful model.
- Understand the duties of the job.
Modeling requires hard work, determination, and the ability to follow directions quickly and efficiently, posing in particular ways or recreating looks for hours at a time. You need a variety of poses in your arsenal for the type of modeling you pursue. You also need to know how to angle your face and body for the camera to convey the right image. If you want to become a runway model, establish and practice your signature walk.
- Take care of your appearance.
Modeling is all about aesthetics, but being attractive isn’t the most necessary part. Taking care of your body is a big part of modeling. While there are now more modeling opportunities for various body types and clothing sizes, you still have to take care of your skin, hair, and nails.
- Get headshots.
To get a modeling job, you need a variety of headshots and full body shots to submit to potential agencies and employers. Hire a photographer with experience to shoot you in natural light and plain clothes to highlight your features. Ensure your pictures closely resemble how you look in real life, so modeling agents can see what you bring to the table. Avoid submitting filtered photos from social media.
- Create a portfolio.
A modeling portfolio is an essential tool that many potential clients will look at before they decide to work with you. These photos are more highly styled and edited than your headshots. Gather your best, high-quality professional photos, and organize them into a portfolio or on a website that advertises your abilities and range. A digital portfolio can make it easier for potential agencies to find you and see your work.
- Find a modeling agency that fits your brand.
Most models need an agency to help them find work. Research the top modeling agencies and find a few who seem legitimate and represent the type of model you wish to become. If you find a model agency that seems a good fit, submit photos and any relevant modeling experience.
- Look for open casting calls.
Sometimes, the best way to get into modeling is to go to an open casting call. While you can’t just walk into an agency at any time, open calls (or go-sees) are times agencies set aside to see new models without prior contact or appointment. As a new talent, use these go-sees for self-promotion, increasing your chances of becoming a top model.
- Consider moving.
If you want to pursue modeling, you may want to move to a major city with more opportunities. New York is a major modeling hub and often the best place to find runway work.
Top Runway Models In South Africa?
Candice Swanepoel
Adut Akech
Maria Borges
Alek Wek
Tanit Phoenix
Candice Boucher
Oluchi Onweagba
Minnie Dlamini
Liya Kebede
Herieth Paul
Agbani Darego
Iman
Genevieve Morton
Yasmin Warsame
Aamito Lagum
Gelila Bekele
Landi Swanepoel
Megan McKenzie
Flaviana Matata
Fatima Siad
Roxy Ingram
Malaika Firth
Adwoa Aboah
Shashi Naidoo