What is Superdry?
Superdry plc is a UK-branded clothing company and owner of the Superdry label. Superdry products combine vintage American styling with Japanese-inspired graphics.
It is listed on the London Stock Exchange.
Superdry Prices In South Africa
Organic Cotton Core Cargo Pants
R 1599
Vintage OD Rugby Sweatshirt
R 1299
Organic Cotton Vintage Relaxed Ringer T-Shirt
R 699
Is Superdry a luxury brand?
Superdry is a luxury clothing brand that’s popular all around the world. Superdry is known for its relaxed, sporty style with an adventurous edge.
The brand has a focus on sustainable production and its signature collection features elements of vintage Americana and Japanese-style text and graphics.
What age group is Superdry for?
The target customer is more about attitude than age and Superdry’s appeal is well balanced in the under-25, 25-34, and over-35 age groupings – a much broader base than previously thought.
Who owns Superdry South Africa?
The brand was co-founded in 2003 by Julian Dunkerton and his good friend and clothing designer, James Holder.
This year, the brand’s Heritage Day message reflects the Superdry brand message. Given Kolbe’s story and his authenticity, the two were a match made in heaven for their campaign message.