What Is Record Label?
A Record label, Record company, or simply records, Is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing, promotion, and enforcement of copyright for sound recordings and music videos, while also conducting talent scouting and development of new artists, and maintaining contracts with recording artists and their managers. The term “record label” derives from the circular label in the center of a vinyl record which prominently displays the manufacturer’s name, along with other information.
Within the mainstream music industry, recording artists have traditionally been reliant upon record labels to broaden their consumer base, market their albums, and promote their singles on streaming services, radio, and television. Record labels also provide publicists, who assist performers in gaining positive media coverage, and arrange for their merchandise to be available via stores and other media outlets.
List Of Richest Record Label In South Africa?
- Vth Season.
- Gallo Records.
- Afrotainment.
- Sony Music Africa.
- Ambitiouz Entertainment.
What Does Record Lable Actually Do?
Record labels are a multifaceted support network for their musicians. Whether indie or major, labels can provide music promotion, arrange interviews with radio stations, manage bookkeeping and finances, coordinate sales and publicity, bolster an internet presence, manage contracts and other legal issues (such as any nasty lawsuits that might crop up), find producers, and develop the artistic look of an album.
Most importantly, a record label is an investment bank for musical artists. The label invests money into an artist, their recordings, style, video content, tour promotion, management, etc., and expects a return on those investments in the form of major profits from touring, merch, streaming, and sponsorship deals.
This means the major label is only interested in musicians that can command the most attention on social media, bringing eyes, clicks, streams, and potentially viral success to their content and label, while the indie label tends to be interested in acts at the vanguard of style and genre.
Why Do Artists Need A Record Label?
Labels have a major role in terms of funding; they assist budding and young artists, and singers by facilitating funds at the time of creation, distribution, and marketing of the releases. This gives a strong hold to artists and those who want to go ahead in their music careers.