Public relations is a strategic communication process companies, individuals, and organizations use to build mutually beneficial relationships with the public. A public relations specialist drafts a specialized communication plan and uses media and other direct and indirect mediums to create and maintain a positive brand image and a strong relationship with the target audience.
Public relations programs assist in interpreting public attitudes, identify and help shape policies and procedures in the public interest, and carry on involvement and information activities which earn public understanding and support.”
Below is the list of Public Relations Schools in South Africa
Pearson Institute Bachelor of Arts (BA) in Public Relations
Public Relations Institute of Southern Africa (PRISA)
Cape Peninsula University of Technology Diploma in Public Relation & Communications
Unisa Public Relations
Rosebank College Diploma in Public Relations
IIE Monash South Africa Public Relations Practice
Vaal University of Technology Public Relations Management
Lyceum College Higher Certificate in Public Relations
University of Johannesburg Public Relations and Communication Management
Durban University of Technology Public Relations Management
Damelin Diploma in Public Relations
iQ Academy Public Relations Management Course
Tshwane University of Technology National Diploma: Public Relations Management
Boston City Campus Diploma in Commerce in Public Relations
What subjects are needed for public relations?
Public Relations Officer
- planning campaigns and strategies.
- monitoring the public and media’s perception of a client.
- writing and editing.
- arranging events.
- developing good relationships with the media.
- arranging for advertising or promotional films to be produced.
- public speaking.
- representing the client at events.
What qualifications do you need to be a PR?
Entry requirements
You’ll usually need a foundation degree, higher national diploma (HND) or degree. This can be in any subject. The Chartered Institute of Public Relations (CIPR) lists relevant qualifications, including postgraduate degrees. Experience gained from an internship or relevant voluntary work will help.
What is public relations course all about?
The ability to develop relationships with the press is one of the most important skills in public relations. Media relations allow public relations professionals to gain exposure and access to the public. This course includes information about how the press works, how to pitch a story idea and to whom.
Is PR a good career?
U.S. News & World Report ranked PR as the No. 3 best creative and media job, writing: The Bureau of Labor Statistics projects employment for public relations specialists will grow 6 percent between 2014 and 2024. PR is also becoming more important to marketing efforts, which opens even more opportunities.
How much do public relations jobs pay?
Average additional compensation for this job:
A Public Relations (PR) Manager earns an average salary of R235,488 per year. A skill in Social Media Marketing is associated with high pay for this job. Experience strongly influences income for this job.
How do I become a PR?
Become a Public Relations Agent
- Step 1: Complete a Bachelor’s Degree Program. A bachelor’s degree in public relations, communications or journalism is preferred for careers in public relations.
- Step 2: Complete On-the-Job Training.
- Step 3: Consider Professional Certification to Stand Out.