How To Start A Makeup Brand In South Africa
What is a Makeup?
A cosmetics such as lipstick or powder applied to the face, used to enhance or alter the appearance.
How To Start A Makeup Brand In South Africa
2. Pick a product and business model
Are you making DIY cosmetics or working with a manufacturer to produce products for you? You may also choose to work with a private label company or simply curate and dropship products from existing brands.
3. Build your makeup brand
In an image-conscious industry, brand is everything. Think through every aspect of what you want your brand to communicate to the world, from signature colors to brand voice to company values. Your branding package of visual assets (think logo, fonts, and packaging) comes next.
4. Create an online store
Launch your products on your own online store and communicate your grand opening to your early followers. Be sure every aspect of your online presence is in line with your brand standards and guidelines.
5. Market your makeup line
Get your products into the feeds of your desired customers. Makeup is a great candidate for influencer marketing. Find beauty creators who align with your brand. Even emerging influencers can be powerful if they have a small but highly engaged audience.
Frequently Asked Questions (FAQs).
Do you need a license to sell cosmetics in South Africa?
Do you need a license to sell cosmetics in South Africa? The South African Bureau of Standards (SABS) together with the CTFA (SA) and industry has developed a range of standards. Cosmetic products are not subject to registration. There is an in-market control system rather than a pre-market control system.
How much does it cost to start a cosmetics brand in South Africa?
When you figure in the costs of product development, business, and marketing you realistically need about R10,000 – R20,000 to invest up front. And if you are going to make more than one type of product you should figure on adding R5000 for each additional cosmetic product.
How are cosmetics regulated in South Africa?
Cosmetics are regulated by the Department of Health through the Foodstuff, Cosmetic & Disinfectant Act (Act 54 of 1972) and corresponding regulations.
How big is the beauty industry in South Africa?
The sales value of the beauty and personal care market in South Africa amounted to an estimated 3.5 billion U.S. dollars in 2018. The South African beauty market was forecast to have a value of about 6.16 billion U.S. dollars in 2024.
Is the makeup industry growing in South Africa?
The cosmetics industry has an annual growth rate of 4.75%. The online channel for beauty in the U.S. grew by 5.6% in 2020, while off-line sales contracted by 1.2% in the same year.
Is makeup an art in South Africa?
While many people may not appreciate the art of makeup for what it is, makeup is considered an art form.
Is eyeliner a makeup in South Africa?
Eyeliner can add so much to a look, doing everything from emphasizing your eye color to making your lashes appear darker and longer. However, eyeliner is a makeup product that can take quite a bit of practice to master, so here are 10 tips to get you started: Understand the Different Formulas.
Why is lipstick red in South Africa?
The first known red lipsticks were made by crushing gemstones and wearing them on the lips in Mesopotamia over 5,000 years ago. Later, lipsticks would be made from red algae and fish scales. The first molded lipsticks resembling what we use today were invented by Abu Al-Qasim Al-Zahrawi during the Islamic Golden Age.
What is lip glass in South Africa?
A unique lip gloss that can create a glass-like finish or a subtle sheen. Designed to be worn on its own, over lip pencil or lipstick, it’s the perfect product for creating shine that lasts. It contains jojoba oil to help soften and condition the lips.
Why do females wear lipstick in South Africa?
Among the women surveyed, 67 percent said that they use lipstick or lip gloss to look better, making this the most common reason in the provided list. Other popular explanations for lip product use are for boosting confidence (41 percent) and to fit the occasion (37 percent).