How To Own A Billboard In South Africa
A Billboard is a flat surface (such as a panel, wall, or fence) on which bills are posted.
How To Own A Billboard In South Africa?
You have found the perfect business idea, and now you are ready to take the next step. There is more to starting a business than just registering it with the state. We have put together this simple guide to starting your billboard advertising company. These steps will ensure that your new business is well planned out, registered properly, and legally compliant.
What are the ongoing expenses for a billboard advertising company?
- Ongoing expenses for this type of business include:
- Property rental or lease costs
- Liability insurance
- Electricity costs for billboard lighting and electronic billboards
- Maintenance and repairs
- Construction costs for the erection of new billboards
- Hire Graphic Artists
- Transportation to potential sites and meetings with business associates
Set Your Rates
- Develop competitive rates. Determine your minimum and maximum rental duration. Offer discounts for longer terms.
- Get Insurance Coverage
- Obtain a basic liability insurance policy.
- Business plan
- Permits
- Billboard signs
- Software
- Contracts
Frequently Asked Questions (FAQs)
How much does a billboard advert cost in South Africa?
Of all the outdoor media-types, these type of billboards are normally the most expensive (together with building wraps) and can range from around R20 000 per month to around R70 000 a month – depending on their geographical location, and how many people would see, or pass by, the billboard in question in any month.
How much does it cost to start a billboard?
The cost of constructing a billboard can range from $26,000 to $300,000, which often requires financing from banks or, more often, an outdoor leasing company. In some states and cities, a license is required, the average cost of which is approximately $200 per year.
How profitable is owning a billboard in South Africa?
According to AZ Central, even in remote locations, billboards can earn you a profit of about $5,000 per location. In busier areas, that can increase to about an average of $20,000. In the most heavily-trafficked and desired areas, billboards can generate more than $100,000.
How do I become a billboard vendor in South Africa?
To become a billboard owner, you buy one that’s already erected, place one on land you own or lease the right to erect a board from another landowner. Any of these approaches can provide you with a profitable stream of advertising income.
How much does it cost to rent a billboard for a day in South Africa?
Several factors determine the cost of a billboard.
The cost of the materials will run anywhere from three hundred to five hundred dollars. Renting the advertising space for your ad will cost between five and eight hundred dollars a day. Prices vary with location, as well as how many days you want the ad space.
Are billboards a good investment?
You can make money by making investments in billboards, the kind you see along busy streets or off the freeway. They are effective in delivery of the marketing message and have become the go-to media for many businesses. Investing in billboards can be a lucrative venture with potential for growth.
How do I sell my billboard space in South Africa?
For billboard owners, the best and most simple way to sell advertising space is to place an ad on the billboard itself. If your location is prime, this may be all you need to do. Place your phone number on the ad and let people know the space is up for sale.
How long does a billboard last?
In general, billboard advertisements typically stay up for at least four weeks, but most campaigns last several months. For example, a business that is looking to run a branding campaign to establish consumer awareness and brand recognition is likely to leave their billboard advertisements up for six to twelve months
Can I put anything on a billboard in South Africa?
Some areas they tend to be sensitive to include extreme politics, overly sexual content or nudity, endorsement of illegal activities, curse words, and guns. Keep in mind that while you do have your First Amendment right to free speech, you don’t have a right to place your message on a billboard.