Below is How To Own A billboard In South Africa
You have found the perfect business idea, and now you are ready to take the next step. There is more to starting a business than just registering it with the state. We have put together this simple guide to starting your billboard advertising company. These steps will ensure that your new business is well planned out, registered properly, and legally compliant.
What are the ongoing expenses for a billboard advertising company?
Ongoing expenses for this type of business include:
Property rental or lease costs
Liability insurance
Electricity costs for billboard lighting and electronic billboards
Maintenance and repairs
Construction costs for the erection of new billboards
Transportation to potential sites and meetings with business associates
How much is a billboard in South Africa?
Of all the outdoor media types, these types of billboards are normally the most expensive (together with building wraps) and can range from around R20 000 per month to around R70 000 a month – depending on their geographical location, and how many people would see, or pass by, the billboard in question in any month.
Construct the Billboards
Hire a billboard company to construct your billboard. LED billboards are a popular option. Otherwise, vinyl billboards are a cheaper alternative. However, an electronic billboard allows you to advertise more than one company at a time, potentially increasing the revenue that can be earned from one billboard. At the same time, advertisers may not wish to share an electronic billboard, which changes ads every 10 seconds. Gain feedback by interviewing local business owners.
Hire Graphic Artists
Invest in graphic software, such as Photoshop, if you have design skills, or hire a graphic artist to work with clients in designing the billboards signs. Create a sample book of your designs to present to potential clients. Develop short, succinct, colorful, bold, eye-catching signs that drivers can’t miss.
Set Your Rates
Develop competitive rates. Determine your minimum and maximum rental duration. Offer discounts for longer terms.
Get Insurance Coverage
Obtain a basic liability insurance policy.
Business plan
Permits
Billboard signs
Software
Contracts
How do I start billboard advertising in South Africa?
Start a billboard advertising company by following these 10 steps:
STEP 1: Plan your business.
STEP 2: Form a legal entity.
STEP 3: Register for taxes.
STEP 4: Open a business bank account & credit card.
STEP 5: Set up business accounting.
STEP 6: Obtain necessary permits and licenses.
STEP 7: Get business insurance.