How To Advertise Your Business

What is a Business?

Business is the practice of making one’s living or making money by producing or buying and selling products.

It is also “any activity or enterprise entered into for profit.” A business entity is not necessarily separate from the owner and the creditors can hold the owner liable for debts the business has acquired.

How To Advertise Your Business

1. Take advantage of local listings

Register your business with Google — it’s the new Yellow Pages. It allows potential customers to find your company’s location and hours of operation easily. Customers can also post reviews of your business.

By setting up a Google My Business, Opens overlay account, you can make your company more visible in online searches, extending your reach with a free form of advertising.

2. Use social media

Over time, social media has become less of a nice-to-have and more of a business necessity. These platforms allow you to actively inform, attract and engage with your followers.

Best of all, it is completely free to set up a business account on most social media sites, making it one of the more affordable ways to advertise your business. Creating paid posts and other forms of social media ads will still require an investment, however. 

3. Create engaging content

Content is the key to spreading brand awareness and connecting with your target audience.

By creating engaging and informative content, whether through a blog, video tutorials or infographics, you can show your industry expertise and build trust with your audience.

4. Optimize your website’s SEO

Search engine optimization (SEO) helps your website show up higher in Google search rankings. Using relevant keywords throughout your business’s web pages and blog posts increases the chance of users finding your site when they search online for businesses like yours.

SEO involves much more than keyword usage, though, so it’s helpful to do some research online or find a book that outlines how to prime your site’s performance on search engines. You might also consider hiring an SEO agency to help optimize your website.

5. Create press releases

Any time your business does something notable or newsworthy, draft a press release to send to your local news outlets.

These publications actively look for interesting stories and often use press releases to create articles. When they do, it gives your business free publicity and distribution, allowing you to reach a much broader audience.

How do I advertise my business on social media?

Here’s how to promote your business on social media.

  1. Identify your audience.
  2. Define your goals and KPIs.
  3. Allocate your resources wisely.
  4. Use multiple platforms.
  5. Post relevant content regularly.
  6. Interact with followers.
  7. Always maintain professionalism.
  8. Reflect on your brand identity.