Magazine advertising is the ads that people see placed throughout publications.
Not only that, but the right type of advertisement placed through a magazine can also boost the magazine’s sales. Advertisers are also aware that a strategically placed ad in the right magazine can improve their business many times over.
How Much Does it Cost To Advertise In A Magazine In South Africa
The prices range from R 14 000 to R 55 000 per issue of the magazine for the smallest possible advert. Many business owners are excluded from this medium and can’t compete with their bigger competitors because of these prices.
Magazine Advertising
For every full page ad booked, the following is included:
Your own separate Facebook ad campaign to drive traffic to your website, landing page, or app (average clicks for our clients 3 000 to 5 000.
This campaign is targeted to our readers unless you provide your own demographics)
A sponsored logo with click through to your website on our newsletter – 4 486 readers per send
A 350px by 350px footer banner with click-through to your website on our website. (This footer banner is visible on any page that is loaded on our website}
The same footer banner posted on our Facebook page
The same footer banner posted on our Twitter page
Our Front cover package includes the following:
NB: the front cover package is used in all our marketing campaigns (Website, Newsletter, Our own Facebook campaigns, and Staff emails)
Front cover plus two pages featured editorial
Full Editorial posted on Facebook and on our website
Plus, all the above incredible add-ons.
How do you advertise on magazines?
The following seven best practices will help you create and place effective magazine ads:
Choose the Right Publication.
Examine the Publication’s Circulation.
Place Your Ad Where It Makes the Most Sense.
Know How Much Text Is Right for Your Audience.
Create Compelling Headlines.
Make Sure Your Ads Are Integrated.
Make Your Budget Work Harder
The Benefits of Magazine Advertising
Before we get into magazine advertising best practices, let’s take a quick look at some of the many benefits this traditional advertising channel offers:
Magazines allow brands to stand apart in an overcrowded digital market and create lasting, memorable engagement.
Subscription-based connections with readers mean brand loyalty and repeat messaging capabilities.
Your printed content can be repurposed in digital channels to reach a broader audience.
Magazines are typically kept around for a long period of time. One single magazine left in a doctor’s office, for instance, can generate repeat exposure for a brand.
Also, an ad placed today will reach people months from now, which can’t be said for all media channels.
Magazines allow for highly targeted advertising so your budget is used to only reach the people who are interested in your offer. Can you say better ROI?