What Are Mr. Price Stores?
Mr. Price Group Is a cash-based fashion-value retailer and is a public company listed on the Johannesburg Stock Exchange. Established in 1985, the retailer has 2,543 stores which are mainly in South Africa, as well as online channels. The company operates through four segments: Apparel, Homeware, Financial Services, and Telecoms.
It all began in Durban, South Africa. One idea by two visionaries quickly grew to multiple stores around the country. Fast forward more than thirty years later and now we’re bringing hot fashion across ladies, men, and kids at unbelievable value to stores across Africa, and worldwide through mrprice.com and the Mr Price app. Where you can find the latest additions like Scarlet Hill beauty, baby wear, school gear as well as tech gadgets, and pet accessories by mrp&co.
Through constant innovation and product development, staying on the pulse of international fashion trends, and diligent resourcing, we are able to make trend-led fashion accessible to customers at highly competitive prices.
We like to think of ourselves as a bunch of fashion-obsessed individuals who know how to save a buck or two! From the hottest trends to wardrobe must-haves, we’ve got the whole family sorted season after season.
The company’s trading divisions are as follows:
- Mr. Price
- Mr. Price Sport – formed in 2006
- Mr. Price Home
- Miladys – acquired in 1987
- Sheet Street – acquired in 1996
- Mr. Price Money – formed in 2007
- Power Fashion – acquired in 2020
- YuppieChef – acquired in 2021
- Studio 88 – acquired in 2022
How Many Mr. Price Stores In South Africa?
2,543 stores
Established in 1985, the retailer has 2,543 stores which are mainly in South Africa, as well as online channels.
What Is The Purpose Of Mr. Price?
To add value to our customers’ lives and worth to our partners’ lives, while caring for the communities and environments in which we operate.
What Is The Target Market Of Mr. Price?
The clothing company targets consumers that lie in the 4-10 living standards measure (LSM) categories, between the ages 16 and 24. However, a large proportion of Mr. Price’s apparel sales come from older age groups.