Economic Business Ideas In South Africa

What is an Economic Business?

Business economics is a field in applied economics that uses economic theory and quantitative methods to analyze business enterprises and the factors contributing to the diversity of organizational structures and the relationships of firms with labor, capital, and product markets.

Economic Business Ideas In South Africa


Digital businesses provide a variety of services over the Internet. This is a growing sector with plenty of opportunities for entrepreneurs looking to leverage digital technologies and platforms.

There are various forms that digital entrepreneurship can take, including creating a new online business, developing a mobile app, launching a new digital product or service, or using technology to innovate and transform an existing business.

For entrepreneurs, digital businesses offer many advantages. They are typically cheaper to start and to run. To succeed in this sector, however, you must be able to effectively use social media and other digital marketing tools to promote your digital business.
Here are some potential digital business opportunities in South Africa:

E-commerce – The selling of goods and services over the internet. Popular product categories include health and wellness products, fashion and accessories, and electronics and gadgets.

Online marketplaces – Online platforms connect buyers and sellers and allow consumers to buy and sell products.

Mobile apps – Mobile app businesses deliver a range of services to customers from grocery and takeaway delivery, networking, games, and e-commerce.

Digital payments – Fintech payment processing companies enable businesses and consumers to make fast, secure, and convenient payments online and in person.

Digital advertising – Advertising agencies help businesses to market themselves through online channels, such as websites, streaming content, and more.

Digital marketing – Digital marketing agencies offer services to help businesses to market themselves online through activities such as search, social media, and paid channels.

Digital sales – Service-based businesses that support clients through the process of selling advertising space on digital mediums such as websites, blogs, and social media platforms.

Software-as-a-service (Saas) – Providers of cloud-based services that provide customers with access to software applications over the internet on a subscription basis.

Streaming media – Entertainment digital platforms that broadcast video content (TV shows, movies, and other media) on-demand.


The green sector in South Africa offers a range of possibilities for entrepreneurs interested in sustainable and environmentally friendly technologies and practices.

Some of the opportunities in the sector are in renewable energy, particularly solar, and waste management including recycling and sustainable packaging. There are also opportunities to meet the growing demand for sustainable and energy-efficient building practices in South Africa.

Similarly, the eco-friendly products sector in South Africa is growing as consumers demand more ethical and eco-friendly consumer products in South Africa. Research by Mastercard shows that 81% of adults in South Africa are more mindful of their impact on the environment since COVID-19, with the trend being led by Gen Z (89%).

Here are some potential green business opportunities in South Africa:

Small-scale solar and wind power systems – Manufacturers and installers of solar panels for both homes and businesses.

Recycling – Recycling businesses collect waste and other recycling materials such as tin cans, paper, and plastics from households and businesses.

Organic beauty products – Beauty brands that specialize in manufacturing beauty products without toxic chemicals and harmful effects on humans or the environment.

Organic and natural cleaning products – Manufacturers of eco-friendly cleaning products, such as natural detergents, organic soaps, and biodegradable cleaning agents.

Organic produce – Producers that focus on organic produce, sustainably raised meat, and plant-based alternatives.

Ecotourism – Accommodation and tourism establishments that prioritize environmentally friendly and sustainable practices that reduce energy consumption, waste, and carbon footprint.

Sustainable fashion – Fashion brands that manufacture eco-friendly clothing and accessories. by taking a sustainable approach to the materials they use such as organic cotton, bamboo, and recycled fabrics.

Sustainable packaging – Manufacturers of sustainable packaging alternatives, such as biodegradable plastics, compostable materials, and reusable packaging.

What business is currently in demand in South Africa?

A: There are several business ideas with high potential for profitability in South Africa, such as e-commerce, renewable energy, tourism, real estate, and agriculture. However, conducting thorough market research and creating a solid business plan before investing in any business idea is essential.