Brand Registration In South Africa

What is a Brand?

A brand is a name, term, design, symbol, or any other feature that distinguishes one seller’s good or service from those of other sellers. 

Brand Registration In South Africa

Trademarks are registered at the South African Trademarks Office and foreign registrations may be obtained should you wish to market your product in foreign countries. Trademark attorneys would require you to provide them with a copy of your intended trademark (name slogan, or logo) as well as details of

all products or services to which you intend to apply the trademark. Trademarks are registered at the South African Trademarks Office and separate foreign trademark registrations should only be obtained if you wish to market your product in foreign countries as well. It can take up to a year to register a trademark in South Africa.

How much does it cost to register a brand name in South Africa?

Our charge for the first trademark is R4,090 plus VAT (inclusive of trademark publication and registration costs). Subsequent trademarks cost R2,950 plus VAT.

To file a trademark takes between 1 and 2 days.

How long does brand name registration take in South Africa?

It can take up to a year to register a trademark in South Africa.

What happens when a brand is used by someone else?

This could lead to lost revenue from sales of counterfeit goods or services and damage to the company’s reputation.

A trademark can help to prevent others from using your name or logo without your permission, and it can give you the ability to take legal action against anyone who does so.