BCom Marketing Management at University of Pretoria

The Bachelor of Commerce in Marketing Management degree is an undergraduate program that prepares students for professional careers in the field of marketing. This emphasizes the techniques and methods of managing and planning for marketing.

Minimum admission requirements

To be able to register, candidates must comply with the minimum requirements for degree studies, as well as with the minimum requirements for the relevant program.

The calculation of an Admission Point Score (APS) is based on a candidate’s achievement in any SIX recognized NSC 20-credit subjects by using the NSC seven-point rating scale.

Life Orientation is a 10-credit subject and may not be used for calculating the APS.

Life Orientation is also not a faculty-specific subject requirement.

Duration: 3 years

Career Opportunities

Product management, customer service management, customer relationship management, strategic marketing, sales management, brand management, advertising management, media planning, marketing research management, and promotions management.

What modules are in marketing management?

Principles of Marketing (20 credits)

Academic Skills Development (non-credit bearing)

Principles of Business Communication (20 credits)

Principles of Business Management (20 credits)

Principles of Digital Marketing (20 credits)

Principles of Financial Management (20 credits)

Is marketing management a good career?

A career as a marketing manager is perfect for those candidates who have good creative skills and own some marketing experience.

A good marketing manager keeps testing new marketing messages, opportunities, and channels.

Besides this, he prepares strategies while keeping the target audience in mind.

How much do marketing managers earn in South Africa?

The average salary for a Marketing Manager in SA is R 445 100 gross per year (R 37 090 gross per month), which is 58% higher than South Africa’s national average salary. Salary Range: a Marketing Manager can expect an average starting salary of R 301 800. The highest salaries can exceed R 891 320.